One of the key factors behind K-pop’s dominance in global pop music is its unique production system known as the “song camp.”

First introduced in 2012, this collaborative method brings together songwriters of different nationalities and age groups to co-create dozens of tracks.

In a recent project, 79 composers from 8 countries worked in rotating teams over two weeks, aiming to produce 85 songs.

This process has played a crucial role in diversifying the sound of global acts like BTS and BLACKPINK.

Today, song camps are considered a strategic gateway for international songwriters looking to break into the booming K-pop industry.